Instagram New Secret Tips and Tricks 2024

Instagram is among the most well-known social media platforms around the world. With over one billion users, Instagram gives your brand an audience that will consume your content and then transform into brand ambassadors, influencers or even clients. Instagram is an online platform which is full of potential. Let’s take a look at the most popular Instagram marketing trends that are followed by marketers to increase followers.

Latest Trends In Instagram Marketing

1. Instagram Stories

This feature lets companies publish captivating content that runs for 24 hours to their audience. It’s a fantastic way to showcase behind-the-scenes content and promoting special offers and conducting live interaction.

2. Influencer Marketing

Brands increasingly work with people with large and engaged Instagram followers. Influencers are able to offer the products and services they offer to their audience and provide brands with greater visibility and credibility.

3. Instagram Shopping

This feature has turned Instagram into a platform for retail that allows businesses to market their products directly via the application. Shoppers can browse and buy products by tapping a few times making shopping easier.

4. Reels

Reels is Instagram’s answer for the increasing popularity in short video content, Reels allow businesses to showcase their creativity and connect users with short, fun video clips.

5. Use of AR Filters

Augmented Reality (AR) filters are becoming an increasingly popular way for brands to improve the engagement of their customers and market their offerings in a playful and engaging manner.

Top Tips  to Increase Followers on Instagram

1. Take Advantage of Your Bio

An engaging and warm bio will be the very first element users encounter when they arrive on the Instagram page. In a sense it’s like a home page that represents your brand. The bio provides people with an idea of the things your brand is about. The bio should include the URL to your website or to the most recent content to ensure easy access. You may also include relevant hashtags within your bio to draw the curiosity of potential customers. A well-written bio is a big help.

2. Use Relevant Hashtags for Your Content

Hashtags can help you introduce your content to an brand fresh audience. Make use of brand-specific hashtags (hashtags specifically related to you and your brand) and hashtags relevant for your targeted audience. If more relevant users come across your hashtags the more likely they will be inclined to stick with your brand.

3. Post Your Content at the Right Time

It will also increase exposure to your brand. According to research conducted by sprout social, prior to the COVID period, the most effective timing to upload content on Instagram was 11 am for Mondays, Wednesdays and Friday, as well as 2 3 PM on Tuesday.

4. Attract Your Competitor’s Followers

You can snatch followers from your rivals by interacting with them. When you consider how many users are already following your competitors they are a top-quality audience which could be the brand’s ambassadors. Engage with your customers by following them, liking their posts, as well as commenting upon their content. The more you interact with them more, the more likely you will be to build your brand.

5. Pay for Sponsored Posts and Product Reviews

First of all, it is essential to locate influencers in the industry you are in. By having them promote your content exposes it to a wider audience. Influencers with more than 10,000 subscribers and who have their email addresses listed in their bio might be interested in working in partnership with you brand. If you have a unique product you could offer influencers an item to test and share.

6. Use Geotags for Local Discoverability

When you tag your location in you content or stories those seeking that location could find your content. This can help you advertise your local business in front of those who are relevant audience. It is also possible to contribute your content as well as stories relevant to the location.

7. Use Instagram Stories

Stories on Instagram stories let you increase your followers and increase your audience. It can boost the credibility of your brand. It also increases the level of interaction and offer your users the inside look of your brand. You can also endorse your blog, your posts and posts in the relevant to your industry such as, etc.

8. Highlight Important Stories

The highlight feature in stories allows you to arrange your stories to convey the story of what your brand is about. Due to the short lifespan of stories highlights can give your content an extra life and encourage users to keep following your brand. As a type or archive stories are categorized to make them easier to access.

9. Ask For Followers

Your audience may appreciate your content but they don’t necessarily adhere to your brand at this point. They require just a little boost. This can be accomplished through asking users to follow your brand. You can incorporate them into your captions as well as within the comment section of your website, encouraging people to follow and interact with your brand.

10. Stay Updated With Latest Trends

It is possible to increase your engagement and visibility by staying on top of trends. You should align the content and hashtags of your content and hashtags to the relevant trends. But, ensure that your content is delivered in a meaningful manner and has something your audience could find interesting.

11. Run Contests and Giveaways

By hosting contests and prizes that you run, you will be able to attract an increased number of visitors to your page. The ways you can use it include asking users to share, like or comment, make use of an appropriate hashtag or tag a friend and the list goes on.

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